Blog Writing Service
Having a blog reaps rewards. Showcase your expertise, improve SEO and connect with your ideal customer.
Why blog writing is important
Blogging for business reaps rewards, from establishing your expertise to driving more traffic to your website. Your website is your shop window. Producing high-quality and informative posts will make your blog a must-read and attract customers to your business helping to boost growth.
However, business blogging only works if done regularly. Neglecting a blog for months on end could leave site visitors wondering if the business still exists. I discovered several very out of date blogs before starting my business, it really inspired me to help business owners keep theirs current. You will keep your blog up to date with my Blog Writing and Content Strategy Retainer Service.
You might want to consider adding a blog page to your website if you don’t already have one. Many business owners know the value of writing regular blog posts but just don’t have the time. If blog writing isn’t your thing, creating content is a real challenge.
No time? Don’t know what to write about? This is where I can help, I’ll write your blogs for you. I offer strategic blog writing not just words. We’ll talk about your business, your industry and ideal customer in a Content Strategy and Planning Session. Put simply, the key to producing good content is knowing your customers.
Sophie Allen has transformed my random notes into evocative blogs and articles which celebrate our vision and communicate it with flair, immersing herself in our rustic, country style. Thank you.
The benefits of writing a blog on your website
Blog writing is one of the most cost-effective digital marketing strategies for small businesses.
- Improve Search Engine Optimisation (SEO): Search engines love shiny new and high-quality content, making your website more discoverable. Most websites remain static, regular blogs ensure the pages are updated, boosting your search profile.
- Position you as a thought leader: A well-written blog showcases your expertise and can even assert your business as the go-to for that product or service.
- Increase customer engagement: Blogs that solve problems and provide much needed answers about your products or services are of real value to customers. By providing what your customers need, blogs help build trust and can even influence buying decisions.
- Essential content marketing tool: Businesses communicate with customers through content. High-quality strategic content, such as a well-written blog, scores well with potential buyers.
- Evergreen content: A blog is a permanent fixture on your website. Content that is always relevant and does not date will be found by search engines. By comparison, social media posts disappear in the feed once they are no longer of interest.
- Good Return on Investment: From just one blog post you can get several marketing assets for your business. You could turn your blog into a series of social media posts, make it the focus of a podcast or feature your blog in your monthly email newsletter. You get plenty of bang for your buck with blogs! If you want to see your marketing budget go further, blogging is the answer.
Blog Writing Service: Relevant and regular strategic content for your website
The blog is a crucial part of digital marketing and your content marketing strategy. Well-written content can improve search engine rankings, enhance your brand, increase customer engagement and even drive sales. By simply adding one blog per month, you will keep your website current.
Blog Writing and Content Strategy for your business
As a blog copywriter, I’ve written about lots of topics across a range of sectors. I’ll write blogs that showcase your business and expertise, tell your story, are brimming with helpful content and contain relevant keywords. I will write with SEO in mind; however, I write blogs for people, not search engines. I want your blogs to speak to your ideal customer.
Not sure what to write about? When you come onboard my blog writing retainer service we do a two-hour Content Strategy and Planning Session. Working with you, I’ll create relevant blogs that fit with your brand.
Want to discover the power of blogging for your business? Consistent and high-quality content with the right messaging helps to build trust and increase engagement. Hire me as your retained blog writer and let me develop a content strategy that engages your customers and builds your online presence.
Blog Writing and Content Strategy Retainer Service – What’s included:
- 2-hour Content Strategy and Planning Session when we start working together to get to know your business, your ideal customer, develop key messages, look at tone of voice and more.
- During the session we map out your blogs for the next 3 months and develop ideas for strategic content that aligns with your business and goals.
- 1 x 1000 word blog post every month. In-depth research on your business, industry and the topic for each blog.
- SEO: Keyword optimised blog post with content that appeals to your ideal customer.
- Meta descriptions for each blog post.
- Suggestions for images.
- Help with how to get maximum value from your blog posts including repurposing the content for your social media posts and newsletter.
- Access to a marketer’s brain. I love helping small businesses and give my clients creative ideas along the way!
- 1 edit included.
Please note, I do ask for a 3-month minimum commitment to give you time to get to know the blog writing retainer service and see the benefit.
3 Blogs Package
Do you have a new website and need a batch of content to populate your blog? Do you want to kickstart your current blog with strategic content? If you don’t want to commit to a monthly blog writing retainer, I offer 3 blogs with a 1-hour content strategy call included.
Blog Writing and Content Strategy Services
Blog Writing and Content Strategy Retainer
Highlights:
- Ideal for small businesses that want to reap the benefits of consistent blogging and boost their online presence
- Advice from an experienced marketer and content strategist
- 2-hour Blog Content Strategy and Planning Session
- 1 x 1000 word blog per month
- SEO optimised with relevant keywords and meta descriptions
- Access to a marketer’s brain. I love helping small businesses and give my clients creative ideas along the way!
From £215.00 per month
The majority of blogs will be at this rate, however there may be an increase depending on the complexity of the topic and the amount of research needed.
3 Blogs Package
Highlights:
- Ideal for small businesses that need a batch of content for their blog or want to kickstart their blog page
- 3 x 1000 word blogs
- SEO optimised with relevant keywords
- Meta descriptions
- 1 x 1-hour strategy call
- Blogs written by an experienced marketing professional and content strategist.
From £675.00
This is the standard rate and mostly applies. However, this may vary depending on the complexity of the topic and the amount of research needed.
Your Strategic Blog Writing Service
I’ll take the time to understand your business and produce blogs that resonate with your customers, please get in touch for a chat about how I can help.
When you work with me, you’re not just getting a blog copywriter but a marketing professional who understands what it takes to build a brand. You will get strategic blog writing that aligns with your goals and helps your business to shine online.
Whether you’re in Norfolk or Northumberland, I can help. I provide local and virtual support to build your brand, encourage customer engagement and help your business grow. I work with SMEs, micro-businesses, solopreneurs and start-ups. I’d love to work with your business.